A good written cover letter is vital when looking for work. You need to give a good enough impression so that your CV goes one step further in the game we call hiring!

Building upon the information in your CV, a cover letter should state in no uncertain terms why this company should hire you. Everything it includes should encourage the recruiter to give your CV the attention it deserves.

Before you sit down to write your cover letter, do some research on the company and the job you’re applying for. Things to know include what the company does, their competitors and where they’re placed in the market.

Not only will carrying out this research give you the knowledge you require to tailor your cover letter and CV to the style of the company, it also demonstrates that you’ve a real interest in the role and the company itself.